By Nuno M. Brilha, Senior Associate for STRATEG Consulting
Budapest Airport has marked 20 years of a closely-held partnership with Heinemann Duty Free. “Providing a unique retail offering for all our customers, together we have expanded and established a successful duty free operation which has become the pillar of our shopping experience,” says Kam Jandu, CCO Budapest Airport.
BACARDÍ rum has launched a new shopper engagement campaign in global travel retail with its first-ever personalised bottle service – perfect for gifting and as a self-purchase. Heinemann stores at Frankfurt Airport are the first to offer the service, before a global roll-out with other retailers.
Baltona Duty Free recently opened its duty free concession at Tallinn Airport. The enhanced 980sqm retail space is a centrepiece of the airport’s major development programme, and expresses a strong local flavour. The retail space was designed by London-based travel retail design specialist The Design Solution. It blends traditional elements of Estonian culture with leading-edge technology and has an emphasis on local natural materials.
Munich Airport has partnered with Gebr. Heinemann to launch a ‘Taste the World’ campaign at Travel Value & Duty Free Shops, operated by eurotrade, which will welcome customers with a large promotional area designated exclusively for the presentation of fine food items.