Budapest Airport has been shortlisted in two categories at this year’s Frontier Awards, which are presented on 29 October during TFWA World Exhibition & Conference in Cannes. Its nominations for Marketing Campaign of the Year by a Retailer/Airport, and Partnership Initiative of the Year, highlight Budapest Airport’s progressive and proactive retail approach, which has seen impressive sales increases through its Trinity promotions and a focus on Hungarian produce. Zoltan Keresztessy, Commercial Marketing Manager, Budapest Airport, gave Airport Business an exclusive insight into the airport’s retail strategy.
UK’s largest airport advertising investment by Eye Airports is ‘ massive step in the evolution of Airport media’
Eye Airports, the UK’s leading airport advertising specialist, has announced major plans for its ambitious ‘#RedefiningAirports Project’ – an unprecedented £8 million (€10m) investment in advertising media and technology across the Eye Airports network.
Across the industry, trinity partnerships between airport, retailer and brand are enabling travel retail stakeholders to accomplish extraordinary feats for their customers. The landmark opening with LS travel retail and Mars ITR of Europe’s first M&M’s concept store at Paris Charles de Gaulle is a laudable example of innovation in the marketplace. Ian Hill reports.
It was announced last week that German travel retailer Gebr. Heinemann won the duty free contract at Sydney Airport, and will replace the longstanding Nuance Group as operator of the airport’s retail. Max Heinemann explained to Airport Business that the victory is the best moment of his career so far.
The 23rd ACI EUROPE Airport Trading Conference & Exhibition took place in Zurich from 26 to 28 March. The event highlighted the critical importance of commercial revenues to the development of both airport infrastructure and connectivity.