Dublin Airport’s retail offering, The Loop, has unveiled a revamped shopping experience that creates a real sense of Celtic Ireland. Highlights include an upgraded Irish Whiskey Collection, a new wine store featuring products of Irish provenance, an ‘Irish Memories’ retail offer, and a new confectionary concept.
Gebr. Heinemann has launched the new Heinemann app, which provides attractive mobile services for passengers. Customers can discover myriad brands and offers from Heinemann Duty Free. They are also introduced to the Heinemann & Me customer motivation programme.
Commercial revenues are, of course, vital to the business models of airports of all sizes. Many airports are seizing the opportunity to enhance the passenger experience through the retail and food & beverage environment, while simultaneously maximising non-aeronautical revenues. Airport Business champions the creative concepts and innovations that are being implemented to surprise and delight travellers. Here, we highlight five of the best airport commercial promotions currently planned for 2015.
The gateway last week announced its major commercial tender programme – the next step in its ambitious £100 million (€140m) redevelopment, which will more than double the airport retail and dining area to over 8,700sqm. The new commercial space will comprise 47 units across four distinct zones with Luxury, Affordable Luxury, High Street and Food & Beverage offerings, and will feature a number of firsts for the airport and for brands.
The new Düsseldorf Duty Free stores represent the first retail operation for WDFG in the German market. The global travel retailer worked in close partnership with Düsseldorf Airport to create a unique retail experience in four duty free shops and two concepts stores across more than 4,650sqm. Passengers will also find ‘stand alone’ brand concept stores, such as the new Hugo Boss location in Terminal A.