Commercial

Physical and digital connections vital for conversion in travel retail

Physical and digital connections vital for conversion in travel retail

The latest research report published by m1nd-set underlines the importance of both physical touchpoints with digital communication touchpoints in the travel retail environment as a means to optimise conversion.

Glasgow Airport sharpens retail strategy with automated offers on social media channels

Glasgow Airport sharpens retail strategy with automated offers on social media channels

Glasgow Airport has upgraded the flight updates to travellers who opt-in to its automated service with contextualised and personalised retail offers for shops and concessions. By BizTweet

Travel retail must face new realities to survive

Travel retail must face new realities to survive

For decades, travel retail was based on the assumption that passengers make their purchasing decisions spontaneously, usually in-store. Today’s travel retail reality is quite the opposite, especially amongst high-spenders. By Kian Gould, Founder & CEO, AOE

Bringing customisation, innovation and localisation to airport F&B

Bringing customisation, innovation and localisation to airport F&B

An interview with Don Fertman, Chief Development Officer, Subway. By Marta Dimitrova

Airport retail: a case of summertime sadness?

Airport retail: a case of summertime sadness?

By Nuno M. Brilha, Senior Associate for STRATEG Consulting