Aer Rianta International and Bacardi Global Travel Retail have partnered at Auckland Airport in what they describe as a major category initiative, focusing on impactful branding and sampling. The two-month campaign is intended to be a major footfall driving shopper experience.
Helsinki Airport takes travellers on an innovative journey into life in Finland as soon as they enter the new €40 million commercial offer. Covering a 17,000sqm area, the facility boasts a combination of luxury fashion, unique Finnish brands, and a diverse F&B range. Elena Stenholm, Vice President, Commercial Services, Helsinki Airport, explains the spectacular overhaul to Airport Business.
Oslo Airport has announced its new food, beverage and convenience store offerings. Five operators will run F&B at the airport, with a number of new additions expected for the official opening in April 2016.
Non-aeronautical revenues are increasingly important for airports, and a core part of this is maximising parking assets. Iván Rodríguez, Chief Business Development Officer, Parclick, told Airport Business how airports can increase occupation and total revenue.
OmniServ has joined forces with Heathrow Airport and Wildstone Airports to deliver immersive brand advertising on the entire fleet of 26 inter-terminal buses. The new media offering includes exterior wraps, interior furnishings, flooring, digital screens and seat-back tablets.