Airports and airlines need to collaboratively idealise the experience they want to offer their passengers. Chances are that state-of-the-art technology can make it a reality, while also bringing unprecedented added value to passenger operations and management. A collaborative passenger-centric digital strategy is the cornerstone of modern travel and passenger experience.
This was the conclusion Vision-Box came to when it began to focus on the behaviour, attitudes, and needs of travellers on the airport journey and started to design passenger experiences and flows without obstacles, complicated processes and even paper documents. Coming away armed with a deeper understanding of passenger needs and matching them to existing mandatory processes, Vision-Box developed a collaborative digital platform that enables a complete passenger lifestyle transformation spanning the entire airport journey. It introduces face recognition as key identifier of passengers and as trigger of real-time data exchanges between airports and airlines within an ecosystem designed on privacy principles.
On the move and contactless
Face recognition clearance became the transforming element to engineer quick, seamless transactions. The enrolment and verification of traveller’s identity, as well as eligibility to travel, established at check-in the face as the unique essential identifier of the passenger. After that, the passengers are not required to present their documents or even to stop at any clearance stage. Face recognition cameras capture and authenticate facial features as travellers journey through the digital ecosystem.
Next-gen human interaction
Seamless Flow allows for a contactless on-the-move passenger flow where your face is your travel document, and new passenger interaction models evolve.
New human-like virtual assistants, integrated into IoT (Internet of Things) touchpoints, engage with the passenger to point the right way, provide instructions or simply to wish a safe journey. Powered by Artificial Intelligence, they enhance passenger fulfilment and their familiarisation with the technology.
Mobile ID friendly options also emerge. The IoT-ready network allows for the detection and authentication of trusted virtual IDs on mobile devices containing biometric and approved virtual documents. Your mobile phone is your passport, but in this case you don’t need to take it out of your pocket.
These are some examples of evolving digital interaction models that convert the modern airport into a rewarding traveller ecosystem: simplified experiences, instant and unfettered passageways and a close, familiar communication not only between humans and machines, but also all between humans and airport and airlines management. This is where collaboration is key.
Privacy-designed data orchestration
Vision-Box information management framework allows for the use of data in a way that it generates value and protects the passenger at all times. Vision-Box converged shared services on Orchestra™, a common-use passenger management platform integrating the entire network of IoT devices and passenger flow assets.
It is the only identity management platform certified in Privacy by Design™. It prioritises the protection and privacy of individual data as a system default. Data sharing is enabled by the inputs and permissions defined by the passenger. It is then channelled across stakeholders according to privacy rules, to allow for real-time authorisation for clearance at different moments of the journey and to unlock personalised services.
In-depth big data analysis harnesses the value of this digital network, translating it into real-time situational awareness and insightful patterns. Eventually, airports and airline management achieve an augmented decision-making capacity to improve flows, operational efficiencies, security and excel in passenger services.
The aviation industry is navigating the digital era seamlessly. Sydney, Bangalore, Aruba, and Schiphol international airports are prime examples of passenger-centric modern airports. On top of a collaborative shared services orchestration platform, they have idealised their passenger experience. New disruptive but scalable technologies at the service of an enhanced individual passenger experience and of a connected, friendly, seamless ecosystem. Biometrics is the new normal.