Data plays a fundamental role in enabling the digitisation of airports. Capturing and understanding it can translate into enhanced security, optimisation, as well as revenue: comprehending profiles, behaviours and trends helps stakeholders to better serve passengers, enhance loyalty and do more business.
The aviation industry needs to find the perfect spot, where data use and privacy meet. The creation of a Trusted Chain of Identity in a digitised airport environment is fundamental to establish a multi-stakeholder model of data sharing that is dependable and credible by all.
Most of us are familiar with the privacy conundrum of using our personal data in the digital world. We are often uncomfortable sharing it, as we do not control how it will be used, who it will be shared with and how it will be managed. At the same time, we want to use technology to serve us, facilitate processes, narrow distances and eliminate stress.
Airports are becoming an exciting playground for technology, taking advantage of the widespread use of mobile technology, biometrics, and the availability of new startling interactions based on the tokenisation of identity, the Internet of Things (IoT) or artificial intelligence.
Data plays a fundamental role in enabling the digitisation of airports. Capturing and understanding it can translate into enhanced security, optimisation, as well as revenue: comprehending profiles, behaviours and trends helps stakeholders to better serve passengers, enhance loyalty and do more business.
The aviation industry needs to find the perfect spot, where data use and privacy meet. The creation of a Trusted Chain of Identity in a digitised airport environment is fundamental to establish a multi-stakeholder model of data sharing that is dependable and credible by all. It relies on two major assumptions:
- The passenger is the central stakeholder of the ecosystem and feels accomplishment and rewarded
Swiftly going through modern, flexible and timesaving processes, controlling their own way across a seamless journey, is perceived as great value for the passenger. Mobile ID technology is becoming ubiquitous and will soon replace physical passport identity checks with seamless experiences. Passengers will use their mobile devices to trigger transactions with all other stakeholders, sharing their identity data to opt in to services or keeping it restricted to opt out. Mobile phones will carry their identity and a simple face scan is enough to check in, drop their bag, cross a border or board a plane.
- The passenger trusts the ecosystem
Passengers need to feel that they are making informed decisions when sharing data. They exercise sovereignty in managing its confidentiality, integrity and availability, activating or deactivating the sharing of information for predefined purposes and with identifiable stakeholders. The Trusted Chain of Identity relies on a privacy-designed flow data management platform, Orchestra, which connects the passenger to all virtual and physical security assets, thus with all other stakeholders in real time. It addresses operational, safety, passenger flow and management needs, as well as passenger interactions. Orchestra clearly and securely maps all data collection, processing, retention and access components, as well as processes. It embeds privacy protective thinking into every link, channelling every information stream within the Trusted Chain of Identity. Orchestra is currently the only passenger flow management solution certified by the Privacy by Design Center of Excellence of the Ryerson University (Toronto, Canada). The privacy of data is assured by default and remains intact from the time a flight is booked and beyond the airport.
When the system is trusted, value-based relationships emerge. The passenger opts in to a fully seamless journey, enjoying the speed of self-service contactless interactions via IoT touchpoints, AI avatar assistants and dedicated services delivered to their mobile devices. Airports, airlines, border control authorities, retail and even partners beyond the airport positively engage with passengers and benefit from data-driven decision-making, basis of improved security, capacity increase and revenue growth opportunities.
Create a trusted seamless environment and reap the benefits of an engaged passenger. A Trusted Chain of Identity framework offers the perfect spot between privacy and business.
