IDeaS’ Car Park Revenue Management System dynamically forecasts parking demand, enabling optimal pricing decisions to be set over a full booking window so travellers are accurately charged according to demand, and parking revenues are optimised.
Avinor has partnered with IDeaS Revenue Solutions to optimise revenue growth for its 11 car parks and more than 20,000 parking spaces at Oslo Airport. This strategy will create a better experience for the growing number of travellers and customers will receive more dynamic pricing on Avinor’s pre-book solution, with prices regulated based on actual demand.
“In an increasingly complex ground transportation environment, we recognised that, while we have done a good job to date, investing in analytics to better understand and price the demand for our car park business would enable us to truly optimise our parking inventory,” said Amy-Caroline Løken, Category Manager for Avinor. “It would also create a better customer experience for the growing number of travellers looking to pre-book online. We’re truly excited to partner with IDeaS. The company will not only give us a system to automate pricing updates to our selling systems, but also will guide us through the journey given their extensive expertise in airport parking revenue management.”
IDeaS Car Park Revenue Management System empowers airport commercial and parking managers to automate revenue management and price distribution, leveraging best-in-class SAS® Analytics and easy-to-use data visualisations and interactive dashboards. The web-based, self-learning tool dynamically forecasts parking demand, enabling optimal pricing decisions to be set over a full booking window so travellers are accurately charged according to demand and parking revenues are optimised.
Guy Barnes, Director of Strategic Accounts for IDeaS, added: “One of the best ways airports can manage a correct pricing system is through applying automated revenue management to their parking assets. Moving from manual or less sophisticated pricing decision-making to a data-driven environment delivers significant revenue growth to an area that typically delivers the greatest EBITDA for airports. We’re hugely excited to partner with Avinor and Oslo Airport, and we look forward to working with the team to provide increased control in driving performance.”
