The worldwide travel retail launch of an exclusive AFTER FLIGHT MASK takes place at this year’s ACI EUROPE Airport Commercial & Retail Conference & Exhibition in Tel Aviv. Indeed, attendees will receive an AFTER FLIGHT MASK in their delegate bags.
Beauty brand DERMAGLAM SEOUL claims there is nothing else like its range of Korean-manufactured skin-care sheet masks available in travel retail.
Designed specifically for the channel, the After Flight premium, superfine fibre sheet mask has been created to treat dehydrated, tired skin that has been exposed to the extreme conditions of air travel. The mask is infused with hydrating, soothing revitalising serum that instantly rejuvenates and wakes up tired skin. Each mask pack is just 20g and can be sold separately or in boxes of five units.
“It’s a best seller for our existing travel retail partners,” says David Edelstein, co-CEO, DERMAGLAM SEOUL. “There’s really nothing else like it available to the sector. It’s perfect to use after a long flight, or on holiday after exposure to sun, salt water and chlorine.” Within Israel, DERMAGLAM SEOUL has already established listings via JR/Duty Free James Richardson at Tel Aviv’s Ben Gurion Airport (Terminals 1 and 3). Products are also offered inflight on Israir Airlines and Arkia, and will be going onboard El Al from April this year.
Now the company is looking to expand its business globally and sees travel retail as the perfect springboard from which to raise the brand’s profile and awareness.
Launching for the first time at the ACI EUROPE Airport Commercial & Retail Conference & Exhibition is a new line – PREMIUM COLLAGEN REPAIR ANTI AGING MASK. This premium Collagen booster treatment is formulated with cutting-edge technologies to give tension, vitality and elasticity to mature skin in just 20 minutes. “We are an exclusive brand, only available online, specialist makeup venues or – currently – through Tel Aviv Airport and onboard selected airlines,” explains Etti Barkin, co-CEO, DERMAGLAM SEOUL. “We are hoping that exhibiting at the ACI EUROPE Airport Commercial & Retail event in Tel Aviv will introduce DERMAGLAM SEOUL to airport and retail delegates from throughout Europe, of course, but our strategy is to seek distribution worldwide.”