Munich Airport launches new ‘digital welcome mat’

Munich Airport’s relaunched and updated website features a contemporary design, comprehensive information, new features, and functionality optimised for all devices. The site is used by approximately 13 million visitors annually, and now has more than 1,000 pages providing passengers, meters and greeters, and airport visitors with all they need to know about flights, check-in, directions, parking, things to do at the airport, and the wide range of services, shopping and dining options.

The aim is also to convey a realistic sense of the exciting world of the airport through creative images and video clips. Users can take a 3D tour of the terminals, and see where shops and gates are located, while a route planner function makes it easy for passengers to plan their trip to the airport.

The user-friendly interface and intuitive search function mean visitors can find what they need with just a few clicks. As it is responsively-programmed, all pages are optimised for the user’s device and will load quickly. Page contents are tailored to online reading habits, with streamlined text and an entirely new layout. The objective is for customers to find out what they need to know as swiftly as possible, and this is achieved with more flexible and up-to-date user information than ever before.

Content also includes facts & figures, the latest news on the company, partnerships within the region, career opportunities at the airport, sustainability initiatives, and airport development projects. Potential business partners can learn all they need to know about the services offered by FMG Group, from ground handling and consulting to rentals of advertising media. They can also submit bids directly for current tendering processes.

“For everyone – from families travelling with excited children, business travellers on a tight schedule, or seniors looking forward to their journey – when it’s quicker and easier for passengers to get the exact information they need, the comfort factor before, during or after a flight is vastly improved,” says Hans-Joachim Bues, Head of Corporate Communications, Munich Airport.

Munich Airport’s relaunched and updated website is described as a ‘digital welcome mat’, and features a contemporary design, comprehensive information, new features, and functionality optimised for all devices.

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