Lagardère Travel Retail launches Coindrum at Belfast International Airport

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Lukas Decker, CEO Coindrum; Deirdre Graffin, Commercial Services Manager, Belfast International Airport; and Michele Hunter, General Manager at Lagardère Travel Retail in Belfast.

Following its recent launch with Heinemann in Berlin, Coindrum has launched its service at Belfast International Airport in partnership with Aelia Duty Free. The service turns departing passengers’ leftover coins into higher value travel retail vouchers. It is designed to address the inconvenience for travellers of being left with unwanted coins, while driving spend in airport retail.

Aelia Duty Free is part of the brand portfolio of Lagardère Travel Retail, which has sales of over €1 billion from 270 international airport stores. It represents another key partner in Coindrum’s global aspirations to be an instantly-recognised global airport brand.

“At Lagardère Travel Retail, we strive to create new approaches that deliver results for our customers and for our company. We believe our new collaboration with Coindrum ticks all the boxes,” says Amaury Dehen, Managing Director of Lagardère Travel Retail UK & Ireland.

Commercial Services Manager at Belfast International Airport Deirdre Graffin, and Michele Hunter, General Manager at Lagardère Travel Retail in Belfast joined Coindrum CEO Lukas Decker at the launch ceremony. Hunter comments: “Aelia Duty Free strives to present the best offering to our customers in terms of value and service. The addition of Coindrum at Belfast International Airport does just that.”

All vouchers issued by Coindrum are worth 110% of the coins deposited as an extra incentive to use the service. Decker says: “We are proud of the growth in our partnerships with the key players of the travel retail industry. The expansion we experienced this year is simply a function of our success in positively impacting the business results of our partners.”

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Learn more about innovative airport commercial developments at the 26th Airport Commercial & Retail Conference & Exhibition, hosted by Aéroport Nice Côte d’Azur and taking place on 3-5 April 2017 at the Hyatt Regency Nice Palais de la Méditerranée. The event brings together around 400 key industry stakeholders, representing airports, retailers, brands, and consultants. Meanwhile, the exhibition is a showcasing platform and networking opportunity for industry suppliers, covering the broad spectrum of commercial activities, including retailers, brands, F&B, parking, car rental, currency exchange, and digital innovation.

>> More information on the 26th Airport Commercial & Retail Conference & Exhibition

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