“Tranquil ambience and feel of a classy hideaway”

Song Hoi-see, founder and Chief Executive Officer, Plaza Premium Group

Song Hoi-see, founder and Chief Executive Officer, Plaza Premium Group: “We are committed to providing excellent airport services and continual improvement.”

Plaza Premium Lounge, the largest independent airport lounge network in the world, keeps expanding with full strength. Song Hoi-see, founder and Chief Executive Officer of its parent company, Plaza Premium Group, explains the company’s new and exciting projects.

Excellent service, Teamwork, Innovation – three words which perfectly describe the core values of Plaza Premium Lounge. Headquartered in Hong Kong, Plaza Premium Lounge is a global hospitality brand and the largest independent airport lounge network in the world. Song Hoi-see, founder and Chief Executive Officer of its parent company, Plaza Premium Group, says that “while there are a number of competitors on the market, we are the only player which can provide full-fledged lounge management and operation services to our airline and alliance partners worldwide.”

“The overall design is upscale and chic, with the use of fine timber, polished granite, supreme quality fabric etc, to create a tranquil ambience and feel of a classy hideaway not typically seen in other independent airport lounges for lifestyle travellers,” he adds.

Plaza Premium Lounge covers everything from concept, design, construction and development, project management, procurement, quality control to operation, training, global sales, marketing and IT support.

The pioneer of the independent airport lounge and Arrival lounge concepts has operations across 138 locations around the world and serves over eight million passengers annually. Plaza Premium Lounge is constantly expanding and last November, in partnership with China Eastern Airlines, opened the No.77 China Eastern Plaza Premium Lounge in Shanghai Pudong. With its 1,800sqm, the new airport lounge provides close to 500 comfortable seats. The collaboration between China Eastern Airlines and Plaza Premium Lounge, with the former’s expertise in transportation and the latter’s specialisation in providing high standard airport hospitality services on the ground, enables frequent flyers “to enjoy the seamless airport experience jointly presented by Plaza Premium Lounge and legacy airlines,” comments Song.

Song adds that Plaza Premium Lounge developed, designed, constructed, operates and manages SkyTeam Exclusive Lounge with a one-stop shop service in both Sydney and Hong Kong.

Meanwhile, on top of the airport lounge business, Plaza Premium Group has launched Aerotel – its airport transit hotel brand. The first Aerotel was opened at Singapore Changi Airport on 18 February 2016. “Aerotel is a one-of-a-kind transit hotel located in either airside or landside of an airport to provide travellers in transit with flexible booking hours that suit their needs,” explains Song. “Located conveniently at Departures Transit Hall in Terminal 1 of Singapore Changi, Aerotel Singapore is the only transit hotel in the world equipped with an outdoor swimming pool, a jacuzzi, a pool-side bar, a fitness corner and a library facility, alongside 70 premium rooms in the airport transit zone.”

Aerotel will also be launched at Abu Dhabi International Airport and London Heathrow Airport by Q1 2017.

Flight Club is a unique dining concept, currently available at Kuala Lumpur International Airport

Flight Club is a unique dining concept, currently available at Kuala Lumpur International Airport, which invites travellers on a culinary adventure. Inspired by herbs and seeds, it offers a healthy dining experience.

Plaza Premium Group has also introduced two new brands – Allways and Flight Club – to further enhance traveller’s airport experience. Flight Club is one of Plaza Premium Group’s airport dining brands, which promotes healthy eating and takes the traveller on a culinary adventure. It is currently available at Kuala Lumpur International Airport, and is expected to launch in Winnipeg Richardson International Airport by Q3 2016. Allways is an airport meet and greet service currently available in Toronto, New Delhi and Singapore, and to be launched in other international airports in phases.

By 2018 Plaza Premium Group aims to reach 200 locations worldwide, with an investment of over US$100 million. “Many travellers want to see our presence in more international airports and we are working towards that goal to exceed our customers’ expectations,” he concludes.


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