Rituals products are made with extracts of plants, herbs and even precious minerals that are traditional parts of ancient oriental rituals for the wellbeing of the body and the ambience of the home. Each of the products has a powerful backstory that takes them beyond the realm of conventional cosmetics to truly enrich personal moments, and create a world of luxury at mid-market prices.
Happiness can be found in the smallest of things. That is the philosophy of Rituals Home and Body Cosmetics – the creator of beautiful and luxurious products that transform the everyday by enriching the little things in life with a hint of luxury. From indulgent body and face care and bath products to fragrant candles, pure cotton clothing, washing liquid and sensual teas, Rituals references exceed the ordinary, and together are part of the Rituals mindset – a way of living built on a unique product rationale.
From indulgent body and face care and bath products to fragrant candles, pure cotton clothing, washing liquid and sensual teas, Rituals references exceed the ordinary, and together are part of the Rituals mindset – a way of living built on a unique product rationale.
More than merely functional, its natural plant, herb and mineral-based creations are an opportunity to turn a daily routine into a ritual, and their ethos and authenticity are recognised by customers all over the globe. There are now 350 Rituals stores located worldwide, and its products can be found domestically in more than 1,080 concessions in leading department stores.
Much like its inventive products and colourful mantra, Rituals’ approach to its travel retail business is a creative and forward-thinking vision. In the bustling market, Rituals products stand out as original and unexpected, and perfectly suited to the traveller – beautiful inside and out, they are ideal for gifting as well as self-purchase, and are conveniently sized for excursions or bringing home. Rituals also offers travel retail exclusives in convenient carry-on pack sizes – exclusive to airports, airlines and cruise ships.
Rituals’ far-reaching travel retail strategy sees it present not only in its standalone duty free stores – the first of which opened at London Heathrow Airport’s Terminal 4 in 2010 – in shop-in-shops within multi-brand environments, and inflight sale, but also onboard airlines in First and Business Class washrooms and lounges, and in 850 luxury hotels, where its body care items and perfumes, fragrance sticks and scented candles transform elements of the travelling experience into moments memorable and meaningful.
“What we try and do is approach our business from the consumer perspective, and meet the needs of the travelling customer at every juncture of their journey – including in their hotel or inflight,” explained Neil Ebbutt, Rituals’ Director, Wholesale. “We reach them at that purchasing moment, but also in their hotels and onboard aircraft, and I think that’s how we, as a brand, can service their needs on every leg of their trip.”
Rituals will soon be opening a second standalone store complete with a unique and elegant travel spa at Amsterdam Airport Schiphol, and in the summer will launch a duty-paid store with Nuance Group at Zurich Airport and a larger airside store at Stockholm Arlanda. At the end of last year meanwhile, the brand signed an agreement with World Duty Free Group, which will continue the expansion of Rituals’ multi-brand business at airports worldwide.
Rituals is soon to open a new standalone store complete with elegant travel spa at Amsterdam Airport Schiphol – the second that the brand has implemented at the airport. A real USP in the world of travel retail, Rituals spas are another way in which the brand can reach the traveller at each part of their journey.
