SUBWAY’s popular airport dining model has been recreated in over 190 airports worldwide – its success a result of speed of service, brand familiarity and the practicality of its varied and portable product.
As the traveller’s journey advances with the development of the industry, airport dining is becoming an increasingly hearty portion of the passenger experience. With state-of-the-art technologies expediting check-in and security processes, and more dwelling time to be spent in the terminal, progressively travel-savvy airport passengers are seeking out the food & beverage options that suit their individual needs.
In its airport offering, SUBWAY has created a quintessential on-the-go dining experience for passengers, in which it combines speed of preparation and service with quality, brand familiarity and product variety. Known for never compromising on its product assortment, SUBWAY offers the same experience to travelling consumers as it does on the high street, and in both airport and domestic environments it’s model is a winning one.
The SUBWAY brand operates more than 43,700 restaurants in 110 countries, and has 191 airport locations worldwide. In recent months the brand has opened six more doors in the dynamic airport market, including new sites in Philadelphia and Hartsfield-Jackson Atlanta airports.
SUBWAY’s airport success can be partially attributed to the practicality of its product for the terminal environment. Around half of SUBWAY’s airport installations come after airport security, and the portable nature of its sandwiches lends itself perfectly to being taken to the gate or eaten inflight. It’s airport locations are convenient and traveller–friendly, with easy access and plenty of seating. “In addition, our flexible floor plans are a plus,” said Sheryl Twigg, SUBWAY‘s Development Programs Specialist. “For example, if there is a great deal of space available in a busy airport, we can build out a large location to take full advantage of the opportunity. On the other hand, if we would like a presence in an airport but space is limited, we can design a full SUBWAY location within a small footprint.”
Development within airports is a key concern for the SUBWAY brand – a primary objective being to sell 35 franchises for airport locations over the course of the next year. Innovations such as remote ordering will also be implemented as part of SUBWAY’s airport strategy in the near future, making the experience even more convenient for the traveller on the go.
