Munich Airport has partnered with Gebr. Heinemann to launch a ‘Taste the World’ campaign at Travel Value & Duty Free Shops, operated by eurotrade, which will welcome customers with a large promotional area designated exclusively for the presentation of fine food items.
The products on offer across the 35.5sqm event space range from healthy olive oil, exotic spices, the finest salami to sophisticated speciality teas and coffees, to unusual variety of cheese, exquisite nuts and macarons. The event shop boasts a Mediterranean-style, old town ambience, with market stalls and decorations created from natural stone and wood.
“We want our airport distribution clients to allocate more space to fine food in their shops,” says Carsten Menck, Director Sales of the Airports Europe Distribution Department at Gebr. Heinemann. “This category is a promising additional source of business with considerable potential, and it is distinctly different from the rest of the assortment without forcing other products to compete. Fine food and the classic assortment complement each other perfectly.”
He continued: “Our idea is for airline passengers to surprise their loved ones at home with fine food products, and then use those products to conjure up a magnificent meal – maybe using one of the suggested recipes on our Heinemann Duty Free Facebook Page.”
The ‘Taste the World’ event shop will take place throughout May and June in all eurotrade Travel Value & Duty Free Shops.
Nils Schirmer, Head of Purchasing at eurotrade, added: “The ‘Taste the World’ campaign is an ideal fit with the passenger profile at Munich Airport. We want to transform this category into an experience for travellers, to excite them and help them discover more fine food. We are pleased to have realised this in partnership with Gebr. Heinemann.”