Hamad International Airport has announced that it has enhanced its current sponsorship of German football club FC Bayern München as platinum sponsor. The latest FC Bayern jersey, featuring HIA-Qatar’s distinctive logo on the sleeve of the team’s iconic shirts, was also revealed.
The announcement was made on 14 August at a press conference at the airport terminal beside the iconic Lamp Bear, chaired by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker; FC Bayern München Executive Board Member, Andreas Jung; Supreme Committee for Delivery & Legacy Secretary General, His Excellency Mr. Hassan Al Thawadi; and Hamad International Airport Chief Operating Officer, Engr. Badr Mohammed Al Meer.
H.E. Mr. Al Baker led the ribbon cutting to officially open FC Bayern München’s new pop-up shop in the airport’s duty free area, featuring branded gifts and merchandise from the popular German football team, available for passengers travelling through HIA to buy. He commented: “The strengthening of this fantastic sponsorship between Qatar’s award-winning airport and FC Bayern München truly demonstrates the State of Qatar’s role as a global leader in sports. The HIA-Qatar logo on the sleeve of every FC Bayern München jersey helps display the importance that we as a nation place on sports as a means of bringing people together. The HIA-Qatar enhancement of its sponsorship has also further aligned itself with our nation’s ambitious national vision.”
FC Bayern München Executive Board Member, Andreas Jung, said: “Starting this season, our players will feature the HIA-logo on the jersey’s sleeves. When we signed the contract with Hamad International Airport in January 2016, the sponsors badge on the sleeve was already part of our agreement. So far the HIA-logo has already been placed on the training uniforms.”
During the event, HIA-Qatar and FC Bayern München also launched their latest promotional video, which showcases HIA’s facilities and services as experienced first-hand by the football stars. The video features players including Arjen Robben and Robert Lewandowski, and will be played both in the airport and onboard Qatar Airways’ flights.
Earlier in January this year, Qatar had the privilege of hosting FC Bayern München in Doha as the team undertook a successful nine-day winter training camp at Qatar’s Aspire Academy, enjoying the facilities available to them.