Heathrow Airport launches new app to entertain children

Following the arrival of the popular character Mr. Adventure last year, this summer sees Heathrow Airport welcome new travelling friend: Little Miss Explorer. The duo has launched Around the World with Mr. Adventure, a brand new interactive augmented reality app, at Heathrow Terminal 2 to entertain children as they navigate through Heathrow’s terminals.

Following the arrival of the popular character Mr. Adventure last year, this summer sees Heathrow Airport welcome new travelling friend: Little Miss Explorer.

The duo has launched Around the World with Mr. Adventure, a brand new interactive augmented reality app, at Heathrow Terminal 2 to entertain children as they navigate through Heathrow’s terminals. Using any digital device, children can help the official Mr Men and Little Miss characters, Mr. Adventure and Little Miss Explorer to find five badges hidden around the terminals.

The digital device’s camera will identify when a child has reached each badge’s hiding place and will play a 3D animated video, enabling the child to photograph/video themselves with the characters. Once they have found all five digital badges in the game, they can collect their own limited edition iron-on badges to keep, from information desks around the terminals. The app aims to entertain children and encourage them to start their journey of exploration before they leave the airport.

Iona Harper, Senior Experience Manager at Heathrow says: “As summer sees a greater number of families visit Heathrow, we want to ensure they receive the best possible start to their holiday adventures. The Mr. Adventure app is a great, fun experience for Heathrow’s tiniest travellers, encouraging discovery for the next generation of explorers.”

From Thursday 13 July to Sunday 10 September, Mr. Adventure and Little Miss Explorer will also be making appearances in all terminals to chat to children and help them find the badges. In addition, Heathrow will be hosting themed craft activities and workshops; as well as handing out themed Biscuiteers biscuits and stickers, and offering Kids Eat Free menus and free play areas across terminals.

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