Airfare analytics ‘secure proactive network monitoring and efficient allocation of resources in route development’

Infare Solutions’ CEO & co-founder Nils Gelbjerg-Hansen, and Airport Analytics Product Manager Anders Nygaard, outline the main benefits of airfare analytics tools to Marta Dimitrova.

Airfare analytics tools have the potential to be a powerful resource in airports’ strategic decision-making processes. For aviation marketing departments, these tools may help gain a better understanding of the market and of individual airlines.

Infare collects 2.5 billion airfare observations every day and, based on this volume of data, has created two analytics tools – Airports & Altus – designed to translate this into actionable information.

Infare Altus is an analytical interface based on a historical database containing over 400 billion airfares. It is designed to allow airport or airline route planning departments to build business cases, with estimations of earning potential.

“At present we have over 15 airport customers actively using our solutions,” explains Nils Gelbjerg-Hansen, CEO & co-founder, Infare Solutions. “The tools are mainly used to get additional insight on their airline customers, which translates into network performance monitoring, profitability analysis and route development activities. The insight they get using our airfare analytics allows them to proactively address weaknesses on existing routes. What’s more, they can assess profitability and risk when developing business cases. So, overall, our analytics are used to secure efficient allocation of resources in route development and better decision-making.”

Infare Airports is an airfare aggregation tool intended to provide airports with insight into airlines’ earnings. The ability to accurately estimate earnings per carrier per route would provide airports with relevant and actionable business intelligence, and enable more proactive behaviour towards customers, as well as better utilisation of resources and network. Importantly, it allows airports to identify the most profitable routes.

Infare Altus, meanwhile, is an analytical interface based on a historical database containing over 400 billion airfares. It enables in-depth studies of airfare data, from regional trends right down to individual flight level. It is designed to allow airport or airline route planning departments to build business cases, with estimations of earning potential. The risk associated with the potential earnings on an unserved route is, naturally, a critical component in decision-making. Altus allows users to quickly get market risk insights.

“Our airport customers are all enthusiastic about the level of detail, as they can go all the way to individual carrier and flight level,” says Gelbjerg-Hansen. “They enjoy the possibility to assess risk and volatility, as this allows them to better allocate internal resources. On top of that, as the interface of both Altus and Airports is truly easy to use, users quickly get to appreciate the full analysis possibilities offered by the analytics.”

Existing airport customers include Hamburg, Copenhagen, Billund, Avinor, Montpellier, London Gatwick, London Heathrow, Dublin, Melbourne, and Brisbane.

“We started the dialogue with Hamburg Airport over four years ago, when we were at the initial phase of the development of our Airports tools,” comments Anders Nygaard – Altus & Infare Airports Product Manager. “Our product development strategy is highly customer-centric and our airport solutions are not an exception to that. Improvements to functionality and usability have been often triggered by the feedback received from our users. For instance, when it comes to enhancing the tools’ customer behaviour logic and intelligent data aggregation.”

Perhaps most importantly, using such analytics tools enables airports to get closer to their airline customers, thus being able to be even more proactive in network development.


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