Airiane exhibited at this year’s ACI EUROPE Airport Commercial & Retail Conference & Exhibition, where it showcased its digital platform providing marketing and technological services for airports.
Roland Gallo, founder of Airiane, contends that customers have increasingly become an asset for airport management. That is why Airiane proposes a set of solutions designed to boost airport returns on their customer assets. “These solutions not only bring a real added value for the customer through the entire journey, they are also easily integrated into an airport web ecosystem,” Gallo explains.
The company is already working with 15 airports, including Lille, Pau, Paris, Beauvais, Caen, and Perpignan, and anticipates unveiling new partnerships soon.
So, how does it work? Airiane uses existing airport web traffic to leverage customer revenue and data, with the intention that airports and retailers automatically develop customer relationships, loyalty and revenue with very little investment.
“Mass marketing is dead, but it’s not sad news,” says Gallo. “The challenge is now automatically sending the right message to the right person, at the right time, through the right channel, and this, all the way through the entire customer journey. It’s a key issue for improving sales, cross-sales and loyalty.”
Airiane’s Airport Data Management Platform allows airports to develop and automate their promotions in a simple, intuitive way. “The customer checks flight schedules and availabilities, then books and receives an invitation to book extra services such as hotels and car rental,” Gallo adds. “A few days prior to departure, the customer is emailed a reminder to book their car park, together with a voucher to use in the airport shopping zone. A great leverage on business.”