In March, together with Philips, Capi installed a pop-up barbershop at Amsterdam Airport Schiphol, which created an exciting experience for travellers searching to be inspired and entertained during their dwell time at the airport.
Airport electronics retailer Capi has experienced a great start to 2017. In January, it won the tender to operate an electronics store at Helsinki Airport. The store opens in May and will further expand Capi’s successful operation in the Nordics. With 20 years of travel retail experience in the region, Capi has acquired a thorough understanding of the Scandinavian market. “We are excited to further strengthen our position in the Nordics with this new store,” enthuses Peter Wiggers, Managing Director, Capi.
Committed to creating globally recognisable electronics stores with a local flavour to fit each specific airport, Capi’s stores have a consistent retail marketing concept. One instance is The Gadget Table which forms the centre of each store and gives travellers the opportunity to find unique gifts and gadgets. Another concept is ‘Sweet Notes’ – small personal messages to remind travellers to buy a present for their loved ones or business relations.
To help guide travellers’ purchasing decisions, Capi has introduced the Travellers Choice concept – a preselection of fast-selling, best-reviewed products and the latest innovations. “These wall presentations consist of inspiring lifestyle visuals and a touch & feel presentation to provide customers with an exciting shopping experience,” Wiggers explains.
The company aims to create added-value for travellers by offering exclusive propositions. In March, together with Phillips, Capi installed a pop-up barbershop at Amsterdam Airport Schiphol. “This led to a valuable proposition for travellers, where we are able to highlight our expertise in cutting-edge commerce,” Wiggers adds. “We will continue to expand our position and presence in and outside Europe with a clear focus on our proven retail marketing concept and expertise.”
