IDeaS exhibited at this year’s ACI EUROPE Airport Commercial & Retail Conference & Exhibition in Nice, where it was looking forward to sharing with delegates how the car parking business can contribute to the successful growth of European airport commercial revenue.
Pauline Oliver, Business Development Manager, IDeaS: “When it comes to non-aeronautical revenues, parking is a significant contributor and focus. With relatively low-risk investment, it is able to deliver a step-change in revenue very quickly.”
“When it comes to non-aeronautical revenues, parking is a significant contributor and focus. With relatively low-risk investment, it is able to deliver a step-change in revenue very quickly,” explains Pauline Oliver, Business Development Manager, IDeaS.
Car park revenue can provide a significant contribution to an airport’s overall financial success. Auckland Airport is a perfect example of a car parking business utilising automated revenue management for its online channel. With the IDeaS Car Park Revenue Management System, Auckland Airport optimises the revenue for more than 8,500 short and long-term car park spaces. This has empowered the airport to more accurately price and forecast its facilities to maximise revenue.
“IDeaS forms partnerships with our clients for long-term success and growth. Our first car park client, Heathrow Airport, is still a committed partner after 12 years, as it continues on its revenue management journey,” says Oliver.
Also employing the IDeaS Car Park Revenue Management Solution in 2016 were airports in Australia, New Zealand, North America and Europe, showing the airport industry is eager to incorporate data science and analytics into the way it prices parking. “We expect this growth to continue in 2017 with a particular enthusiasm for system adoption in Europe,” Oliver adds.
IDeaS continues to work closely with the industry to create awareness and understanding of the core principles of revenue management. “Working with our clients to ensure we are available to share our experience and vision is key. Just as valuable, IDeaS is driven to ensure every client is successful and achieving their revenue goals,” Oliver concludes.
