Travellers at major international airports worldwide will be able to enjoy HMSHost’s extensive food & beverage offering via the first global airport app FLIO. The app will be available at more than 50 HMSHost International points of sale at airports around the world.
FLIO offers HMSHost a platform to communicate directly to their customers on relevant stages of their travels. It gives customers insight on where to find their preferred places to eat and drink at an airport and provides great benefits such as coupons for promotional activities in restaurants.
“The FLIO app provides a complete offering including information about airport food & beverage which is crucial to us and indispensable in the traveller’s experience,” comments Marljin van Straaten, Director Marketing and Communications at HMSHost International. “Our partnership with FLIO represents an important first step in HMSHost’s omni-channel strategy to get in touch with travellers through as seamless experience as possible. We know travellers often have a lack of knowledge about the options they have at an airport and end up in a restaurant that is nearest to them, rather than their preferred choices. Offering relevant information on the food & beverage offering at the airports via FLIO takes away that friction and at the same time contributed to our objective to make travellers’ time at airports as efficient and enjoyable as possible.”
FLIO offers HMSHost a platform to communicate directly to its customers on relevant stages of their travels. It gives customers with insight on where to find their preferred places to eat and drink at the airport and provides great benefits such as coupons for promotional activities in restaurants. The partnership with HMSHost food and beverage launches locations like Starbucks and LEON at Amsterdam Airport Schiphol, in four airports in UK, and the iconic Pier Zero in Helsinki.
Straaten adds: “To reach travellers at the right moment, is key. We have to be where our guests are, which nowadays is on their phones. That is why we started working with FLIO – they can help us promote our concepts all over the world, and in the meantime we learn more about customer behaviour.”
“Partnering with a company of this size and reputation of HMSHost International is another big step forward for FLIO,” comments Andy Watson, Co-Founder and Head of Global partnership at FLIO. “HMSHost embraced the FLIO concept with real enthusiasm. We are looking forward to delivering against their expectations and rolling out coverage of their impressive portfolio of airport food and beverage locations around the world.”
