Passengers using Munich Airport’s new satellite facility will soon be able to enjoy the innovative concept for the duty free areas, MyDutyFree, developed by the airport’s trade subsidiary eurotrade.
The MyDutyFree brand has been created to stand apart from other duty free retailers, both in terms of the range of goods offered and the strong affinity to Bavaria and the city of Munich. The airport’s existing duty free spaces will be revamped to bring them into line with the MyDutyFree branding.
The design concept in the new satellite is inspired by the most iconic sights in the Bavarian capital. On the Schengen level of the satellite, foot traffic in the duty free shop will follow from Odeonsplatz via the Hofgarten to the university fountain, while the shop on the non-Schengen level takes shoppers on a stroll along Maximilian Strasse to the Platzl.
The traditional Bavarian décor, including maypoles and beer garden tables, highlights the many regional products on offer. The shopping experience is rounded off by multimedia elements, including a media wall for interactive brand presentations.
In three outlets covering a total of 2,600sqm, the MyDutyFree retail concept offers a wide range of fragrances, cosmetics, spirits, tobacco, toys and confectionery, as well as accessories from renowned international labels. Newcomers to the selection include perfumes, cosmetics and accessories from Victoria’s Secret, and accessories from Aigner and Valentino. Fragrance fans will appreciate the presence of Annick Goutal, Micallef, Escentric Molecules and Bvlgari’s exclusive Les Gemme line of perfumes.
Wines and spirits available at MyDutyFree include the familiar classics, as well as 10 new wineries from all over the world (including Penfolds from Australia, Esterhazy from Austria, and Italy’s Bottega), a selection of whiskeys from Japan and Taiwan, two new champagnes (Veuve Clicquot Vintage and Bollinger) and a number of products from Bavarian distilleries such as The Duke gin and Lion’s vodka. Travellers will also have access to a digital wine sommelier, and the opportunity to taste wines.
“Munich thrives on its diversity, the charm of the people who live there, its world-famous ‘Gemütlichkeit’ and the Bavarian lifestyle,” says Sven Zahn, Managing Director, eurotrade. “That lifestyle is what we want to communicate with the MyDutyFree brand. It offers a pleasant shopping experience full of surprises, and passengers will come to identify it with our airport.”
Rainer Beeck, Head of Commercial Activities at Munich Airport, adds: “This entirely new concept by our trade subsidiary eurotrade is an important milestone in the future-oriented development of Munich Airport’s retail landscape.”