Self-tagging made easier

eezeetags bag self tagging

eezeetags are intuitive and have no backing paper to pull away, so create no waste.

Self-service technologies are playing an important role in empowering travellers, and a fast, seamless bag drop process has benefits both for airports and their passengers. Borry Vrieling, Founder and Managing Director, eezeetags, outlined the advantages of intuitive tagging to Airport Business.

Airports and their passengers are truly embracing the benefits that self-service technologies can bring. To truly succeed, these technologies must be intuitive and easy to understand, as well as quick, to create a seamless process.

Borry Vrieling

Borry Vrieling, Founder and Managing Director, eezeetags: “eezeetags is one small, but important part of the whole self-service check-in and bag drop process.”

eezeetags is working with several airports in Europe, including Amsterdam, Frankfurt, Hamburg, Munich, London Gatwick, Edinburgh, Southampton and Luxembourg. It will also be entering Keflavik, as well as Italy, Malta and Jersey, and there are plans for further expansion globally.
Borry Vrieling, Founder and Managing Director, speaks passionately about the benefits of eezeetags, which he explained are 100% intuitive with no backing to pull away.

In combination with a self-service bag drop process, eezeetags creates a fast and seamless bag drop experience for the passenger. “eezeetags is one small, but important part of the whole self-service check-in and bag drop process,” Vrieling commented. “There are ever-growing passenger numbers, especially in Europe. Of course, you can do decentralised lines, for example with a kiosk and bag tag printing unit somewhere in the parking lot that gets the line out of your terminal, so it really expands the capacity of the existing terminal grounds. It increases flexibility and capacity for airports, so they can process more passengers per hour.”

The figures are certainly impressive. 82% of passengers using eezeetags in combination with a self-service bag drop system for the first time describe the process as “real easy”. With clear onscreen instructions and intuitive layout of the bag drop operation, a passenger can complete the process in about 35-40 seconds. “In all passenger surveys, they say it’s a wow product,” Vrieling said. “Speediness also has the potential to generate revenue benefits for airports – if you are not standing in line, you have time on your hands, time to have a coffee, eat a snack, or to go shopping. That’s what it gives you, alongside a nice passenger travel experience.”


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