Revamped retail brings taste of Ireland to Dublin’s all-new The Loop

Dublin Airport’s retail offering, The Loop, has unveiled its revamped shopping experience, which has a design entirely based on customer feedback. The new retail area will serve a growing number of customers at Dublin Airport. Passenger numbers increased by 8% to 21.7 million last year, and that growth is set to continue this year, with 20 new services to be launched in 2015.

The Loop includes a substantial upgrade of the existing Irish Whiskey Collection, which now comprises 365 whiskies. Award-winning Irish artist Shane Holland has designed and developed a copper sculpture that takes pride of place over the new Whiskey Collection store.

Revamped retail brings taste of Ireland to Dublin’s all-new The Loop

The Loop includes a substantial upgrade of the existing Irish Whiskey Collection, which now comprises 365 whiskies – 119 varieties of Irish whiskey and over 200 brands from other countries, making it an incredibly diverse collection.

Drawing on strong Irish links with some of the great wine producing families, The Loop is also introducing a new wine store to Terminal 1. The Wine Goose Chase features a selection of 70 wines from France, Australia, New Zealand, Chile and America, all of which have an Irish provenance.

“Featuring the best of Irish design and Irish and international products, this new retail area will create a fantastic sense of modern Ireland and offer our customers a wonderful shopping experience,” Paul Neeson, Director of Retail, Dublin Airport, commented.

Revamped retail brings taste of Ireland to Dublin’s all-new The Loop

The Wine Goose Chase is a new wine store in Terminal 1, featuring a selection of 70 wines from France, Australia, New Zealand, Chile and America, all of which have an Irish provenance.

The enhanced retail area now boasts Ireland’s largest range of beauty brands, with 70 international names, including MAC, Clarins, Bobbi Brown, Jo Malone, Crème de la Mer, Estée Lauder, Lancôme and Chanel. Highlights include two highly sought-after fragrance exclusives – Dolce & Gabbana’s Velvet Collection, and Elie Saab’s Les Collections des Essences. Urban Decay, Kiehls and Aveda are also now available for the first time at Dublin Airport.

Revamped retail brings taste of Ireland to Dublin’s all-new The Loop

Candy Cloud is a new confectionary concept selling a huge range of chocolate, sweets and other tasty treats. Local schoolchildren helped inform decisions on the name, store design and range.

The Loop is also introducing a unique confectionary concept called Candy Cloud, which boasts a huge range of chocolate and sweets. The new store has 180 different products and features a special ‘magic hollow’ entrance for children, allowing them to explore an enchanted forest filled with giant lollipops and marshmallows. Local schoolchildren helped inform decisions on the name, store design and range.

Revamped retail brings taste of Ireland to Dublin’s all-new The Loop

The ‘Irish Memories’ retail offer features products that are 100% Irish-designed and sourced from Irish companies. It has new exclusive ranges from Guinness and Newbridge Silverware.

The new-look Loop also houses a unique ‘Irish Memories’ retail offering, where all products are 100% Irish-designed and sourced from Irish companies. It marks a refresh of the brand to reflect a more modern Ireland, featuring two new ranges of Irish souvenirs, exclusive to The Loop.

Visitors to ‘Irish Memories’ will be treated to a taste of Ireland with a range of Irish household products, such as Avoca, and new exclusive ranges from Guinness and Newbridge Silverware. The store’s surroundings are made up of traditional Irish stone and copper, creating a real sense of Celtic Ireland.

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Hear more about innovative airport commercial experiences at the 24th ACI EUROPE Airport Commercial & Retail Conference & Exhibition, taking place in Milan, 21-23 April 2015. The role of experimentation will be explored in a session entitled “The competition for space: Is there enough of a sense of adventure in the airport approach to commercial and retail planning? Are conditions unnecessarily bureaucratic and restrictive or is there real scope for change?”

» More information on the 24th ACI EUROPE Airport Commercial & Retail Conference & Exhibition here
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