Eye Airports, the UK’s leading airport advertising specialist, has announced major plans for its ambitious ‘#RedefiningAirports Project’ – an unprecedented £8 million (€10m) investment in advertising media and technology across the Eye Airports network. The investment will be the largest in advertising in UK Airports this decade, and is an opportunity to reach the biggest domestic airport audience.
From December, advertisers and agencies will have new and unique opportunities to take strategic ownership of key spaces and fully integrate within both Gatwick and Stansted airports.
The investment will have a significant impact on the advertising opportunities across Gatwick Airports’s North and South terminals, offering new advertising and retail possibilities throughout the passenger journey. These include digitised welcome screens, large digital screens in the terminals and a major refresh of screens with better, strategic placement of advertising sites in the open, inviting retail space. The venture will impact on not only Gatwick, but also on Stansted and Eye Airports’ national footprint at Manchester, Newcastle, East Midlands, Bristol and Southampton Airports. It will provide more scope for advertisers to reach the UK’s largest domestic airport audience with cutting edge solutions that will also include mobile functionality, beacons and other new technology broadening the scope for advertising.
Billed as “a massive step in the evolution of Airport media”, the project incorporates huge investment in the latest high-spec media formats and advertiser opportunities to dominate the airport environment. Eye Airports aim is to capitalise on the significant multi-billion pound investment in UK airports, and in response to the rapid audience growth and the way consumers interact in airports, which has changed with the commercial landscape.
From December, advertisers and agencies will have new and unique opportunities to take strategic ownership of key spaces and fully integrate within both Gatwick and Stansted airports.
Sarah Parkes, Managing Director at Eye Airports, added: “Mobile and social media are also a massive part of the new airport experience, as these are the most ‘checked into’ locations on Facebook. Smart phones are the essential travel companions for passengers, so joining up the dots between mobile, data and OOH now offers a fantastic opportunity for our clients to engage with the airport audience. Our challenge is how we help and advise our advertisers to now take advantage of this unique opportunity.”
