London City Airport is now home to the first-of-its-kind Bloomberg Hub, which has been introduced to give the airport’s business travellers access to relevant news, data and information in a highly digital environment. The project consists of five core elements: The Media Panel, The Media Ticker, The Lounge, The Media Wall and The Wi-Fi Sponsorship.
The Lounge, which can seat more than 180 people, is divided into multiple zones, including ‘Connect’ where travellers can work in a dedicated space equipped with tablets pre-loaded with Bloomberg’s suite of apps, charging stations, Bloomberg terminals and free Wi-Fi.
The Media Wall, meanwhile, is made up of 12 55-inch ultra-high definition 4K screens, and includes a mixture of Bloomberg content, real-time market prices, news summaries and live departures information. The Media Ticker, which is 130m long and comprises 23 million LEDs, displays multiple streams of news headlines and financial information, while the Media Panel is located at the entry point to pre-security and passport control, and displays branded content and messages tailored according to the time of day.